Growth

Lead Magnets

Lead Magnets: Your Secret Weapon for Converting...

Robert Benson-May

Learn the insider secrets to creating high-value freebies that make subscribers smash that signup button faster than you can say "email list." No fluff, just conversion-boosting strategies that'll turn your...

Lead Magnets: Your Secret Weapon for Converting...

Robert Benson-May

Learn the insider secrets to creating high-value freebies that make subscribers smash that signup button faster than you can say "email list." No fluff, just conversion-boosting strategies that'll turn your...

What are Landing Pages?

WTF is a Landing Page? And, why are they good?

Robert Benson-May

I'd heard of landing pages, but I'd stupidly dismissed them without thinking about it. What made me look into them further was when I heard the difference in conversion rates. There's...

WTF is a Landing Page? And, why are they good?

Robert Benson-May

I'd heard of landing pages, but I'd stupidly dismissed them without thinking about it. What made me look into them further was when I heard the difference in conversion rates. There's...

Why Refillable & Top-ups Products are more profitable than one-off purchases

The Power of Refillables: From One-Off Sales to...

Robert Benson-May

Do you want a product where customers just keep coming back? How about a business with a steady predictable stream of Revenue? You'd like like that wouldn't you? Of course...

The Power of Refillables: From One-Off Sales to...

Robert Benson-May

Do you want a product where customers just keep coming back? How about a business with a steady predictable stream of Revenue? You'd like like that wouldn't you? Of course...

Paywall

Are Paywalls the Answer? The Pros and Cons

Robert Benson-May

Paywalls are a hot topic. Are they a good idea or a bad idea? More importantly, should you use one? Here’s an explanation of what a paywall is, and then...

Are Paywalls the Answer? The Pros and Cons

Robert Benson-May

Paywalls are a hot topic. Are they a good idea or a bad idea? More importantly, should you use one? Here’s an explanation of what a paywall is, and then...

Angry Cartoon

Why Lifetime Value is so Damn Important.

Robert Benson-May

I'm gonna explain what it is, and then why you should focus a heck of a lot of time trying to make it as big as you damn well can....

Why Lifetime Value is so Damn Important.

Robert Benson-May

I'm gonna explain what it is, and then why you should focus a heck of a lot of time trying to make it as big as you damn well can....

A/B Testing for Startups

Small Experiments, Big Results: A/B Testing for...

Robert Benson-May

If you're doing a startup, you need to be doing A/B testing in almost everything that you do. That's it, hands down, end of discussion. But, why's it so important?...

Small Experiments, Big Results: A/B Testing for...

Robert Benson-May

If you're doing a startup, you need to be doing A/B testing in almost everything that you do. That's it, hands down, end of discussion. But, why's it so important?...

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