Evolving with the Digital Age

In the bustling realm of digital technology, one name has emerged as a beacon of innovation and efficiency - From humble beginnings under a different name, to becoming a leading figure in the market, has redefined work management.


Chapter 1: Planting the Seed

In the year 2012, a new venture took root in the fertile ground of the tech industry. Born out of the shared vision of Roy Mann and Eran Zinman, daPulse (which would eventually become known as was created to alleviate the challenges faced by rapidly scaling organisations. The duo possessed firsthand experience of these hurdles and were driven to design a solution that would be both effective and enjoyable to use.

Chapter 2: A Promising Start

2013 marked the first significant milestone for daPulse. The co-founders discovered a shared pain point across teams around the world. To address this, they built a prototype of what would later evolve into the renowned platform.

Chapter 3: Finding the First Customers

The following year, daPulse set up shop in a small vacated apartment in Tel Aviv. After onboarding their first six customers, the team held its inaugural board meeting. It was a modest beginning, but it signalled the start of a remarkable journey.

Chapter 4: Growth Spurt

By 2015, the team had grown by a whopping 300%. Nine new employees joined their ranks, and the customer base expanded to over 3,181 users - a staggering 50,000% growth!

Chapter 5: The Rebrand

Now up until now, was known as daPulse, which ultimately impeded their growth. The daPulse name did not align with the project management industry and constrained their scalability.

The decision to rebrand as was a strategic move that significantly contributed to the company's tremendous success. This highlights the importance of naming in the technology business, showcasing that it is as crucial as product development for achieving substantial growth.

Chapter 6: Embracing the App Era

Recognising the increasing demand for mobile solutions, launched a mobile application in 2016. This move demonstrated the company's agility and commitment to staying at the forefront of technological trends.

Chapter 7: Expanding Horizons

In 2018, took a significant step towards creating an inclusive digital community. The platform became available in 11 languages, breaking down language barriers and reaching out to a broader user base.

Chapter 8: Breaking the 100k Barrier

The following year brought another significant achievement. surpassed 100,000 customers worldwide, a testament to the platform's universal appeal and efficacy.

Chapter 9: Transcending Borders

As the calendar turned to 2020, welcomed its first employee in the UK, marking its official foray into the British market. This expansion was a significant step toward building a more diverse and inclusive digital workspace.

Chapter 10: The Power of Apps

With the launch of monday apps in 2020, the company gave its users the ability to build apps on top of the platform. This move transformed the platform into a versatile and powerful tool, enabling users to customise their work management experience.

Chapter 11: Establishing a Presence in the UK

In 2021, welcomed its UK employees to a brand new office in the heart of Fitzrovia (London). This new location was not just a physical expansion, but a symbol of the company's growing influence in the global tech industry.

I heard they only drink beer on mondays...okay that's a lie, but it would be funny though right?

Chapter 12: Looking Ahead

Today, continues to innovate and evolve. With new products like monday WorkForms and monday Canvas, the company is committed to providing powerful, user-friendly solutions that turn work visions into reality. The story of is far from over, and the future promises even more exciting developments.

Embracing the Future continues to evolve and adapt to the changing landscape of the digital age. With a firm commitment to innovation and a vision that prioritises user needs, the company is poised to remain a leading figure in work management software.


The journey of is a testament to the power of innovation, adaptability, and a relentless commitment to user needs. From its humble beginnings to its current status as a leading work management platform, the company has consistently demonstrated its ability to evolve and adapt to changing market trends. As the digital age continues to unfold, is poised to continue making waves in the tech industry.

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