Luke Alexander, a 23-year-old entrepreneur, shared the journey of his booming $2.3m business, in a recent episode of Brett Malinowski's podcast. At just 23, Luke makes a couple of million dollars a year by teaching people how to crush it in sales with Closer Cartel.

The Start of Luke's Business

Luke's business is all about coaching, courses, and community to provide top-notch sales training. He built his success on his personal brand, growing his presence on Instagram, Twitter, and YouTube. By driving traffic from these platforms to booking calls, Luke practices what he preaches, closing deals in an authentic and honest way. This approach not only attracts clients but also sets the tone for the sales techniques he teaches.

What Luke Offers

Luke's offer has three main parts:

1. Understanding Sales: He teaches clients the basics of sales and how to strategize their business.
2. Sales Techniques: His program covers all the essential sales tactics and skills.
3. Job Placement Help: Luke helps clients land sales jobs, emphasizing that sales is a highly valuable and accessible skill for beginners to start making real money.

Building His Personal Brand

1. Social Media Presence:
   • Luke uses Instagram, Twitter, and YouTube to share his journey and provide valuable sales content.
   • He documents his life and successes, creating a compelling narrative that attracts followers.
2. Engaging Content:
   • By mixing personal stories with practical sales tips, Luke keeps his audience engaged and interested.
   • He frequently posts about sales strategies, lifestyle insights, and success stories, building credibility and trust.

Funnel Mechanics

1. Driving Traffic:
   • Luke directs traffic from his social media platforms to his booking funnels.
   • His posts and videos include calls to action, encouraging followers to learn more by visiting his website or booking a call.
2. Call Booking Funnels:
   • Potential clients are funneled into booking calls through a structured process.
   • The booking funnel is designed to pre-qualify leads and ensure they are serious about investing in the program.

High-Ticket and Low-Ticket Programs

Initially, Luke's business focused on high-ticket sales, requiring clients to book a call to join. This ensured a high level of commitment and personalized attention. Recently, he launched a lower-ticket program priced at $997, soon to be $1,500. This program includes a full course, live coaching, role-playing scenarios, and access to a vast library of recorded content.

Learning Through Community and Coaching

Luke believes that sales is an active skill best learned through practice, like sports. His program offers a "Netflix-style" library of videos along with live coaching sessions. Participants engage in mock calls and receive real-time feedback, helping them master sales techniques.

Mindset and Self-Belief

A big part of Luke's program is tackling mindset and self-belief. He knows the biggest hurdle for many isn't a lack of skills or work ethic, but self-doubt. To combat this, Luke's team includes accountability coaches who act like therapists, helping clients overcome mental barriers. This approach ensures clients not only learn sales tactics but also build the confidence needed to succeed.

The Team Behind the Magic

Luke's business runs smoothly with a dedicated team of four coaches, two sales closers, one setter, and a COO. This lean yet effective team structure allows for personalized attention and high-quality coaching, critical to the program's success.

Clear Value for the Investment

Despite the significant price of his courses, Luke is transparent about the extensive support and resources clients receive. From live coaching to ongoing support and personalized feedback, the investment translates into real value. Luke's approach highlights his belief in the transformative power of sales skills and his commitment to providing comprehensive support to his clients.

Watch the Full Episode here: