Jeremy Redman made TaskMagic. TaskMagic, is an app that automates repetitive tasks by turning user-recorded videos into workflows. People love it.
But the journey to building a million-dollar business wasn’t straightforward. Let's run through it.
Growing Up and Getting Fired: Building Resilience
Jeremy’s early life was far from easy. Growing up in a trailer park, he watched his mom work tirelessly to support their family after his dad left. These early experiences instilled in him a drive to escape his circumstances and build something meaningful. However, it wasn’t a smooth transition into the professional world. Jeremy found himself fired from multiple jobs, including his first startup gig. Despite the setbacks, these experiences fueled his entrepreneurial spirit. He realized that he had a knack for spotting opportunities and solving problems, skills he would later harness in building TaskMagic.
The Birth of TaskMagic: A Simple Idea, Big Impact
The idea for TaskMagic emerged from a common customer pain point. Jeremy noticed that users frequently sent videos demonstrating the repetitive tasks they wanted automated. Instead of manually building these automations one by one, Jeremy and his team decided to create a tool that could directly convert these recorded videos into automation workflows. The goal was to simplify processes for users who didn’t have technical skills or coding knowledge. With this approach, TaskMagic started to attract attention and demand.
Leveraging No-Code and AI: Building the First Version
One of the most remarkable aspects of TaskMagic is its reliance on no-code and AI technologies. Jeremy, who isn’t a developer by training, leaned on the power of these tools to create a product that was accessible and user-friendly. By combining no-code platforms and AI-driven automation, he built a tool that could perform everything a human user could do—click, type, and navigate—just by following the actions shown in the user’s video. This approach allowed TaskMagic to carve out a niche in a space dominated by more complex automation tools like Zapier.
Launching on AppSumo: The Game-Changer
After refining the product, Jeremy knew he needed a large-scale launch to put TaskMagic in front of the right audience. That’s when he partnered with AppSumo. Understanding that AppSumo could expose the product to tens of thousands of potential users, Jeremy saw an opportunity to rapidly scale. AppSumo’s platform wasn’t just about selling licenses; it provided an avenue for valuable user feedback and market validation.
In just 100 days, TaskMagic achieved staggering results: nearly $2 million in revenue and over 6,000 paying customers. Jeremy attributes this success to relentless hard work, and his dedication to personally answering over 1,500 customer questions. He firmly believes that early-stage founders must engage directly with their users to understand pain points, build trust, and drive product adoption.
Lessons from TaskMagic: Overcoming Doubt and Scaling Fast
The success of TaskMagic was no accident. Jeremy’s willingness to engage with customers and iterate quickly on feedback played a pivotal role. He emphasizes that many founders waste time on elaborate marketing campaigns instead of simply talking to customers. For TaskMagic, the cold outreach approach—emailing and messaging thousands of potential users—was instrumental in building early traction. Jeremy sent thousands of personalized videos to prospective users, using tools like Loom to make his pitches more engaging. This personalized touch helped him convert a significant portion of cold leads into paying customers.
Despite his confidence in the product, Jeremy admits he set a conservative sales target of $30,000 when launching on AppSumo. The actual results blew past his expectations, reaching $1.8 million. This massive leap reinforced his belief in direct customer engagement and user-driven growth strategies.
Strategic Acquisitions: Scaling Beyond TaskMagic
Jeremy also experimented with innovative growth tactics, such as acquiring other micro-SaaS products and newsletters. For instance, he acquired a no-code newsletter with over 11,000 subscribers. This move wasn’t just about owning a newsletter; it was about tapping into a focused, relevant audience who would likely be interested in TaskMagic. This acquisition led to over 1,000 free sign-ups and a conversion rate of around 8% for paid subscriptions.
He also acquired a cold email outreach tool called MailLead, which he plans to integrate with TaskMagic to expand his product suite. By strategically acquiring and integrating micro-SaaS tools, Jeremy is building an ecosystem around TaskMagic that amplifies its reach and offers added value to its users. His focus on acquiring assets that align with his core business demonstrates a calculated, growth-oriented mindset.
Solving Real Problems: The Key to Success
For Jeremy, the heart of TaskMagic’s success lies in its ability to solve real-world problems. He emphasizes that founders should focus on making their products indispensable. The automation market is full of complex tools, but TaskMagic’s simplicity and focus on replicating human actions make it accessible and useful for everyday users, especially non-technical entrepreneurs.
He has a simple but powerful philosophy: if a human can log in, click buttons, and type, then TaskMagic can automate it. By avoiding the complexities of APIs and coding, Jeremy positioned TaskMagic as a solution that bridges gaps in existing automation tools. This straightforward approach allowed him to tap into a market of users frustrated with the limitations of other platforms like Zapier.
Here's a Video of Jeremy Sharing his Story:
Advice for Aspiring Entrepreneurs: Do What Others Won’t
When asked for his advice, Jeremy is direct: focus on the unglamorous work that others shy away from. Whether it’s cold calling, sending personalized videos, or walking into businesses to sell software, the key is to embrace the hustle and get in front of your customers. For him, there are no shortcuts—only hard work and direct customer engagement.
He also highlights the importance of building relationships and finding a support network. From partnering with AppSumo to engaging with affiliates and acquiring valuable assets like newsletters, Jeremy’s journey shows that strategic collaborations and acquisitions can amplify growth.
The Future of TaskMagic: What’s Next?
With TaskMagic continuing to grow and expand, Jeremy remains focused on building tools that empower non-technical entrepreneurs to automate their work efficiently. He is currently integrating more features and scaling his marketing efforts through strategic acquisitions and community-building. His long-term vision includes making TaskMagic a recognizable brand in the prosumer space—an app that users are proud to wear on a t-shirt and endorse.