FreeAgent: The Success Story of a Cloud-Based Accounting Software

The journey of FreeAgent, the UK’s market-leading online accounting system, is an engaging story of grit, determination, and innovation. From its humble beginnings in 2007, the company has grown exponentially, bringing cloud-based accounting solutions to freelancers and micro-businesses across the globe.

The Genesis of FreeAgent

In the golden year of 2007, the world was introduced to transformative inventions like the iPhone and the Kindle. Amidst these technological marvels, FreeAgent emerged, an innovation in the realm of finance and business. Born out of the frustrations experienced by its three founders, Ed Molyneux, Olly Headey, and Roan Lavery, FreeAgent aimed to revolutionise the way small businesses and freelancers managed their finances.

The founders, all seasoned freelance designers and developers, were tired of the chaos and stress of bookkeeping. They envisioned a solution that would simplify the process of managing invoices, spreadsheets, and receipts. And thus, FreeAgent was born, a product of late-night coding sessions and early morning caffeine boosts.

Ed Molyneux, the CEO and co-founder of FreeAgent, journeyed from being an RAF pilot to an IT consultant and finally a co-founder of a revolutionary accounting software company.

The Growth and Evolution of FreeAgent

The journey from a small startup to an award-winning accounting software company has been nothing short of remarkable. FreeAgent has grown from a tiny three-person operation to a 200-strong workforce with the same shared vision and values.

The software now helps over 150,000 small businesses manage their finances. Its Practice Dashboard feature allows accountants and bookkeepers to manage their clients at a glance. Since its acquisition by the NatWest Group in early 2018, FreeAgent has experienced a surge in growth while maintaining operational independence.

The Journey

FreeAgent was launched in September 2007. In 2012, the company expanded into the US market by acquiring American startup 60mo. The company made it to Deloitte's list of fastest-growing technology firms in 2013.

In 2015, the company raised over £1 million via crowdfunding with Seedrs. The company also raised a whopping $5 million in funding in a bid to increase customer acquisition rates. A year later, it went public, floating on the London Stock Exchange. In 2018, the Royal Bank of Scotland Group acquired FreeAgent for £53 million.

Social Media and Customer Interaction

Social media has played a significant role in FreeAgent's growth. It has been instrumental in spreading the word about the company and getting endorsements and referrals. FreeAgent also uses social media platforms to answer support questions, take feature requests, and interact with their customers.

The Road Ahead

FreeAgent continues to innovate and adapt to the changing business landscape. While the company has grown significantly since its inception, the founders believe that there's still a long journey ahead. As the company continues to evolve, it remains committed to simplifying accounting and business management for freelancers and small businesses around the world.


The success story of FreeAgent serves as an inspiration to startups and entrepreneurs worldwide. It is proof that with a clear vision, relentless determination, and the right team, you can revolutionise industries and make a lasting impact. With its continued commitment to innovation and customer satisfaction, FreeAgent is set to continue its remarkable journey in the world of cloud-based accounting.

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