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1Password to Rule Them All?

In the early 2000s, two Canadian developers, Dave Teare and Roustem Karimov, found themselves grappling with a universal frustration - managing an ever-growing list of passwords.

Recognizing a widespread need, they embarked on a mission to simplify and secure digital life for everyone. Thus, in 2006, AgileBits, the company behind 1Password, was born.

executive team: Dave Teare, Jeff Shiner, Roustem Karimov, and Sara Teare.
Executive team: Dave Teare, Jeff Shiner, Roustem Karimov, and Sara Teare.

2006-2009: Gaining Momentum

1Password launched as a simple yet powerful password manager for Mac users. Its intuitive design and robust security features quickly garnered a loyal user base. By 2009, the software had evolved, introducing form-filling capabilities and cross-browser support, positioning 1Password as a comprehensive digital vault.

2010-2014: Expanding Horizons

The next few years saw significant growth and innovation. In 2010, 1Password extended its reach to iOS, providing seamless password management on the go. AgileBits continued to push boundaries with the release of 1Password for Windows in 2011 and Android in 2012, making their solution truly cross-platform. By 2014, 1Password had integrated with Touch ID, harnessing biometric technology for enhanced security.

2015-2018: Entering the Enterprise

As digital threats grew more sophisticated, businesses sought robust security solutions. AgileBits responded by launching 1Password for Teams in 2015, offering enterprises a secure way to manage passwords and sensitive information. This move solidified 1Password's reputation as a leader in cybersecurity. In 2016, 1Password Families debuted, providing an easy way for households to share and protect their digital lives.

2019-Present: Continuous Innovation

As of 2019 1Password had a whopping 174 employees!

2019 annual cruise

The recent years have been marked by relentless innovation and user-centric improvements. In 2019, AgileBits introduced Watchtower, a feature that proactively alerts users about security vulnerabilities. The company also embraced cloud-based solutions, enhancing accessibility and convenience.

In 2021, 1Password 8 was unveiled, a significant upgrade that showcased a modern design and advanced security features. This version emphasized speed, usability, and customization, reaffirming 1Password’s commitment to delivering the best user experience.

Growth by Way of Product

Rather than resorting to unusual marketing tactics or strategies, Dave Teare and Roustem Karimov prioritized product improvement, and for a very good reason.

By continuously enhancing the features and security of 1Password, it reduced customer churn. Happy customers stayed longer, and this loyalty translated into a higher customer lifetime value. A higher lifetime value meant that AgileBits could afford to spend more on acquiring new customers.


In January 2023, 1Password announced a $620 million Series C funding round, boosting its valuation to $6.2 billion.

This investment was spearheaded by ICONIQ Growth and included contributions from Tiger Global, Lightspeed Venture Partners, Backbone Angels, and Accel. Accel had previously led 1Password’s $200 million Series A and $100 million Series B rounds.

The Series C round also saw participation from notable individual investors such as LinkedIn Executive Chairman Jeff Weiner, General Motors CEO Mary Barra, CrowdStrike CEO George Kurtz, and Disney CEO Robert Iger. With this latest round, 1Password's total funding reached $920 million.

A Legacy of Trust and Security

From a modest idea sparked by personal frustration to a global leader in digital security, 1Password's journey is a testament to innovation, perseverance, and a deep understanding of user needs. Today, 1Password continues to empower individuals and organizations to navigate the digital world safely and securely, embodying the very essence of trust and protection in an increasingly interconnected world.

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